By Gregory Crawford---- COO of Kiyokawa Crawford Sports Management--- on twitter @crawssportsbiz @wchoops @kcsportsmgmt
In April of 2014, Northwestern Mutual agreed to a six year deal to become the presenting sponsor of the Rose Bowl. It is estimated that Northwest Mutual will be paying close to $26 million per year, for the extent of the contract.
Of course with so much exposure for the Rose Bowl this year, the deal could pay off big time for Northwestern Mutual, who has 350 offices spread throughout the United States.
more of Gregory's blogs--- http://gregcrawfordbasketball.blogspot.com