Sunday, February 1, 2015

Crawford's Sports Biz 5 mins, 59 seconds, For February 1st, 2015

By Gregory Crawford---COO of Kiyokawa Crawford Sports Management--- on twitter @wchoops @kcsportsmgmt @crawssportsbiz

Super Bowl Ads--- The debate will rage forever on whether a company will get their value out of a Super Bowl Ad. The year as we all know, NBC is charging $4.5 million for a 30 second spot. It is expected that upwards of 175 million people will watch the game.

Figuring that 100 million viewers will watch each commercial, that means companies are spending a little more than .04 cents on each viewer. You make the call, is it worth it?

There will be a 60 second ad in the first quarter sponsored by the National Football League, on domestic violence, probably the most important ad all day.

Speaking of viewers, I will not be watching the game, but instead listening on the radio. The reason is simple, Kevin Harlan will be calling the game on Westwood One and he has risen to become the best play by play announcer in sports, not just in my opinion, but the opinion of many.

Super Bowl Fans---- Close to $14 billion will be spent by consumers in direct relation to the Super Bowl on food, drinks, apparel and decorations. It also means that each viewer will spend an average of $77.00.

For the first Super Bowl in 1967, the cost of a 30 second spot was $42,000 and each viewer spent an average $1.98 on the game.

College Basketball---- There is a crisis on the business side of college basketball, not sure if anyone is paying attention, but at least I am indeed. Attendance is down, TV ratings are down and students are not attending games in record numbers. Many fans also feel officiating has reached a low level, mainly because many officials work too many games, sometimes in certain cases working 7 nights in a row, in different states and arenas.

We all know there are too many games on TV, you never have to leave the couch to get a great night of college basketball. We also know that in many cases ticket prices are too high, way too high and eliminate the games for many families to attend.

Just as important, I personally do not think that fans want to see games that at halftime have at least one or  both teams scoring under 25 points.

The greatest thing anyone involved with rules changes could do, would be move the shot clock down to 29 seconds from the present 35. In another move, how about bringing back pre-game dunking and and completely change the timeout structure, which kills the flow of games often.

Someone better wake up, or we are going to lose a whole generation of college basketball fans.

Golf---- While it might be good for the sponsors of the Waste Management Phoenix Open and look good for TV, is the 16th hole at the tournament really good for golf?

Of course the 16th hole is most famous for the most fans on any one hole on the PGA Tour and plenty of drinking. Many people think this is good for golf, I do not in least, because it really does not bring more people into playing the game, which is what is needed.

The large crowds at Phoenix surely benefit the tournament's charities, which is great, but for anyone to say the drinking and partying is good for the game of golf, quite frankly does not get it.

Golf needs lower prices, courses that are user friendly and complete marketing makeover. It does not need the 16th hole to promote the game, that is for sure.

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