By Gregory Crawford----COO of Kiyokawa Crawford Sports Management--- on twitter @wchoops @crawssportsbiz @kcsportsmgmt
The University of North Carolina is obviously concerned about its future and its image, in wake of the academic investigation that has rocked the school and its athletic department over courses that were taken by students, not to be considered good academics.
Up to now, UNC has paid the public relations firm Edelman, which happens to be the largest PR firm in the world, just over $782,000 to protect its image and beyond.
Seems like a lot of money, what is your opinion on this issue?
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