Monday, September 15, 2014

Crawford's Sports Biz 59 Seconds, For September 15th, 2014

By Gregory Crawford---COO of Kiyokawa Crawford Sports Management---on twitter @wchoops @crawssportsbiz @kcsportsmgmt

Being associated with Notre Dame, has never hurt anyone, including Under Armour. Starting in 2014, Under Armour signed a 10 year, $100 million plus deal with Notre Dame to be their exclusive suppliers of uniforms and shoes, for all of Notre Dame's 26 sports teams. Already this year, for the first time ever, Under Armour has moved ahead Adidas and into second place, behind Nike,  in the United States sports apparel and shoe market, with 2014 earnings already at $1.2 billion and rising.

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